| Physiological Responses are those measurable effects of noise
on people which are realized as changes in pulse rate, blood pressure, etc.
While such effects can be induced and observed, the extent is not known
to which these physiological responses cause harm or are signs of harm.
Generally, physiological responses are a reaction to a loud short term noise
such as a rifle shot or a very loud jet overflight.
Annoyance is the most difficult of all noise responses to describe.
Annoyance is a very individual characteristic and can vary widely from
person to person. What one person considers tolerable can be quite unbearable
to another of equal hearing capability. The level of annoyance, of course,
depends on the characteristics of the noise (i.e., loudness, frequency,
spectra, time, and duration), and how much activity interference (e.g.,
speech interference and sleep interference) results from the noise. However,
the level of annoyance is also a function of the attitude of the receiver.
Personal sensitivity to noise varies widely. It has been estimated that
2 to 10 percent of the population is highly susceptible to noise not of
their own making, while approximately 20 percent are unaffected by noise.
Attitudes are affected by the relationship between the person and the
noise source. (Is it our dog or the neighbor's?) Whether we believe that
someone is trying to abate the noise will also affect our level of annoyance.
Noise Sources and Receptors
The predominant noise sources in Redlands are motor vehicles, aircraft,
and trains. Freeways and a number of arterials expose nearby areas to
significant noise levels. Aircraft from Redlands Municipal Airport and
other aircraft overflights impact the Planning Area. Although military
use of Norton Air Force Base has ended, aircraft occasionally use the
airport. Depending on the eventual reuse of that facility, the level of
aircraft flights (and, therefore, noise) generated at the airport can
be expected to increase, affecting areas within Redlands. The Southern
Pacific railroad mainline runs through San Timoteo Canyon. The Santa Fe
line runs through downtown Redlands and the residential areas to the east
before turning north through Mentone. To a lesser degree, Redlands is
also exposed to noise emanating from sources such as industrial and commercial
facilities, and from construction and human activities.
Noise affects all types of human activities and land uses, although
some land uses are more sensitive to high noise levels than others. Land
uses in Redlands identified as noise sensitive include residences of all
types, hospitals, rest homes, convalescent hospitals, churches and schools.
The most highly impacted areas in Redlands are the residences located
adjacent to the I-10 freeway, especially where freeway sections are elevated
above the adjacent land uses. An elevated noise source is much harder
to mitigate than one that is at or below the grade of the adjacent land
uses unless a noise barrier is constructed at the edge of the elevated
roadway. Locations of highly impacted areas may be found on the noise
contour maps, as described below.
Noise Contour Maps
Community Noise Equivalent Level (CNEL) is a 24-hour average describing
a noise environment consisting of a variety of single events. To account
for increased sensitivity to noise during nighttime hours, the CNEL calculation
penalizes evening and night sound levels. The decibel (dB) scale is logarithmic;
a 3 dB difference is barely discernible to most people, and a 10 dB increase
is subjectively heard as a doubling of noise. Everyday sounds normally
range from 30 dB (very quiet) to 100 dB (very loud).
A "noise contour map" shows as closed contours those areas subject to
the same noise levels, much as a topographic map shows as closed contours
those areas of similar elevation. Noise contours for 1994 conditions are
reproduced in the MEA as MEA Figure 14.1, Existing Noise, 1994. The number
of homes exposed to roadway noise levels greater than 60 CNEL in the future
will increase due to future residential construction and traffic volume
increases. The number of homes exposed to aircraft noise is anticipated
to increase or decrease depending upon the reuse of Norton Air Force Base.
In order to protect residents from excessive noise from aircraft overflights,
the City Council has maintained a policy of restricting residential development
under the 65 CNEL airport noise contour. The General Plan proposes no
new residential units within the Airport 65 CNEL Contour. Railroad-related
noise is anticipated to stay about the same (with an average 28 daily
train operations) and will subject new homes within 600 feet of the track
in San Timoteo Canyon to noise levels exceeding 60 CNEL.
GP Figure 9.1, Projected Noise, Buildout, shows noise levels
projected for buildout conditions. Contours represent the dB CNEL noise
level measured from the street centerline, and do not include the mitigating
effect of noise barriers or topography.
The 60 dB CNEL contours are shown on both MEA Figure 14.1 and GP Figure
9.1. The 60 dB CNEL contour represents the outer boundary of the Noise
Referral Zone, within which any proposed noise sensitive land use should
be evaluated on a project-specific basis and may require mitigation to
meet City or State (Title 24) standards. The 65 CNEL contours are also
shown on the figures where they are far enough from a roadway to allow
them to be seen at this scale.
The 60 CNEL contour represents the level for which any new residential
development that is not shielded will require mitigation in order to comply
with local noise standards. It is easily seen on MEA Figure 14.1 and GP
Figure 9.1 that some residential areas are and will be exposed to noise
levels that exceed 60 CNEL.
Existing noise contours, based upon noise measurements taken throughout
the City, were used as a guide for establishing a pattern of land uses
that minimizes noise exposure to the community.
Policy Approach to Mitigation
State and federal agencies regulate vehicle noise emission from the source,
but local governments have little direct control of transportation noise
at the source. The most effective methods available to the City to mitigate
transportation noise are locating sensitive uses away from noise sources,
construction of noise barriers, and site design review.
GP Table 9.1, Land Use Compatibility for Community Noise Environments,
may be used to assess the compatibility of proposed land uses with the
noise environment. These criteria are the basis for specific Noise Standards.
These standards, shown in GP Table 9.2, Interior and Exterior Noise
Standards, are the General Plan policy for acceptable noise exposure.
They are the primary tools that allow the City to ensure integrated planning
for compatibility between land uses and outdoor noise.
Mitigation through the design and construction of a noise barrier (wall,
berm, or combination wall/berm) is the most common way of alleviating
traffic noise impacts. A noise barrier effect occurs when the "line of
sight" between the source and receiver is penetrated by the barrier. The
greater the penetration, the greater the noise reduction.
The most effective method to control community noise impacts from non-transportation
noise sources is through application of a Community Noise Ordinance. A
Noise Ordinance is designed to protect residential areas from stationary
noise sources. The noise levels encouraged by the ordinance are typical
of a quiet residential area. The City will consider a new Community Noise
Ordinance, as noted below in Policy 9.0L.
Guiding Policies: Noise
9.0a Protect public health and welfare by eliminating
existing noise problems where feasible and by preventing significant
degradation of the future acoustic environment.
9.0b Incorporate noise considerations into land
use planning decisions.
GP Table 9.1
Noise/Land Use Compatibility Matrix
| Land Use Categories |
Community Noise Equivalent Level
CNEL |
| Categories |
Uses |
< 60 65
70 75 80 85 > |
| RESIDENTIAL |
Single Family, Duplex
Multiple Family |
A |
C |
C |
C |
D |
D |
D |
| RESIDENTIAL |
Mobile Homes |
A |
C |
C |
C |
D |
D |
D |
COMMERCIAL
Regional, District |
Hotel, Motel, Transient
Lodging |
A |
A |
B |
B |
C |
C |
D |
COMMERCIAL
Regional, Village
District, Special |
Commercial Retail,
Bank, Restaurant,
Movie Theater |
A |
A |
A |
A |
B |
B |
C |
COMMERCIAL
INDUSTRIAL
INSTITUTIONAL |
Office Building,
Research & Dev.,
Professional Offices, City Office Building |
A |
A |
A |
B |
B |
C |
D |
COMMERCIAL
Recreation
INSTITUTIONAL
Civic Center |
Amphitheater, Concert
Hall, Auditorium,
Meeting Hall |
B |
B |
C |
C |
D |
D |
D |
COMMERCIAL
Recreation |
Childrens Amusement
Park, Miniature Golf
Course, Go-cart Track,
Equestrian Center,
Sports Club |
A |
A |
A |
A |
B |
B |
B |
COMMERCIAL
General, Special
INDUSTRIAL,
INSTITUTIONAL |
Automobile Service
Station, Auto
Dealership,
Manufacturing,
Warehousing,
Wholesale, Utilities |
A |
A |
A |
A |
B |
B |
B |
INSTITUTIONAL
General |
Hospital, Church,
Library, Schools
Classroom |
A |
B |
C |
C |
D |
D |
| OPEN SPACE |
Parks |
A |
A |
A |
B |
C |
D |
D |
| OPEN SPACE |
Golf Course,
Cemeteries,
Nature Centers,
Wildlife Reserves,
Wildlife Habitat |
A |
A |
A |
A |
B |
C |
C |
| AGRICULTURE |
Agriculture |
A |
A |
A |
A |
A |
A |
A |
GP Table 9.1
Interpretation
ZONE A
CLEARLY COMPATIBLE |
Specified land use is satisfactory, based upon the assumption
that any buildings involved are of normal conventional construction
without any special noise insulation requirements. |
ZONE B
NORMALLY COMPATIBLE |
New construction or development should be undertaken only after
detailed analysis of the noise reduction requirements are made and
needed noise insulation features in the design are determined. Conventional
construction, with closed windows and fresh air supply systems or
air conditioning, will normally suffice. |
ZONE C
NORMALLY INCOMPATIBLE |
New construction or development should generally be discouraged.
If new construction or development does proceed, a detailed analysis
of noise reduction requirements must be made and needed noise insulation
features included in the design. |
ZONE D
CLEARLY INCOMPATIBLE |
New construction or development should generally not be undertaken. |
Source: Mestre Greve Associates; Guidelines for the Preparation
and Content of the Noise Element of the General Plan, prepared by the
California Department of Health Services in coordination with The Governor's
Office of Planning and Research. Adapted to the City of Redlands' standards.
GP Table 9.2
Interior and Exterior Noise Standards
| LAND USE CATEGORIES |
COMMUNITY NOISE EQUIVALENT LEVEL (CNEL)
ENERGY AVERAGE CNEL |
| Categories |
Uses |
Interior1 |
Exterior2 |
| RESIDENTIAL |
Single Family, Duplex, Multiple Family |
453 |
60 |
| Mobile Home |
--- |
604 |
COMMERCIAL
INDUSTRIAL
INSTITUTIONAL |
Hotel, Motel, Transient
Lodging |
45 |
655 |
Commercial Retail, Bank
Restaurant |
55 |
--- |
Office Building, Research
& Development,
Professional Offices, City
Office Building |
50 |
--- |
Amphitheater, Concert
Hall, Auditorium, Meeting Hall |
45 |
--- |
Gymnasium
(Multipurpose) |
50 |
--- |
Sports Club |
55 |
--- |
Manufacturing,
Warehousing, Wholesale,
Utilities |
60 |
--- |
Movie Theaters |
45 |
--- |
| INSTITUTIONAL |
Hospital, Schools
classrooms |
45 |
60 |
| OPEN SPACE |
Parks |
--- |
60 |
GP Table 9.2
Interior and Exterior Noise Standards
Interpretation
* CNEL (Community Noise Equivalent Level) - The average
equivalent A-weighted sound level during a 24 hour day, obtained after
addition of approximately five decibels to sound levels in the evening
from 7 pm to 10 pm and ten decibels to sound levels at night after 10
pm and before 7 am.
1 Indoor environment excluding bathrooms, toilets,
closets, corridors.
2 Outdoor environment limited to private yard
of single family as measured at the property line; multifamily private
patio or balcony which is served by a means of exit from inside; mobile
home park; hospital patio; park picnic area; school playground; hotel
and recreational area.
3 Noise level requirement with open windows,
if they are used to meet natural ventilation requirement.
4 Exterior noise level should be such that interior
level will not exceed 45 CNEL.
5 Except those areas affected by aircraft noise.
See also Policy 9-s.
Source: Mestre Greve Associates.
9.0c Support measures to reduce noise emissions
by motor vehicles, aircraft, and trains.
The most efficient and effective means of controlling noise from
transportation systems is reducing noise at the source. However, the
City has little direct control over source noise levels because of State
and federal preemption (i.e., State Motor Vehicle Noise Standards).
Cooperative efforts with State and federal offices are essential.
9.0d Adopt and enforce a Community Noise Ordinance
to control non-transportation noise impacts.
Implementing Policies: Noise
Introduction: In addition to the provisions of the following sections
9.0e through 9.0z, it is the policy of the City of Redlands that no
land use adjacent to existing residential land shall generate noise
in excess of the residential CNEL levels specified in Table 9.1 and
Table 9.2 of this Noise Element unless appropriate mitigation measures
are imposed to reduce the noise level on adjacent residential property
to the standards set forth in Tables 9.1 and 9.2.
9.0e Use the criteria specified in GP Table 9.1 to assess the
compatibility of proposed land uses with the projected noise environment,
and apply the noise standards in GP Table 9.2, which prescribe interior
and exterior noise standards in relation to specific land uses. Do not
approve projects that would not comply with the standards in GP Table
9.2.
These tables are the primary tools which allow the City to ensure
noise-integrated planning for compatibility between land uses and outdoor
noise.
9.0f Require a noise impact evaluation based on
noise measurements at the site for all projects in Noise Referral Zones
(B, C, or D) as shown on GP Table 9.1 and on GP Figure 9.1 or as determined
from tables in the Appendix, as part of the project review process.
Should measurements indicate that unacceptable noise levels will be
created or experienced, require mitigation measures based on a detailed
technical study prepared by a qualified acoustical engineer (i.e., a
Registered Professional Engineer in the State of California with a minimum
of three years experience in acoustics).
9.0g Consider establishing a periodic noise monitoring
program to identify progress in achieving noise abatement objectives
and to perform necessary updating of the Noise Element and community
noise standards.
The California Department of Health Services recommended that noise
elements be updated every five years.
9.0h Minimize potential transportation noise through
proper design of street circulation, coordination of routing, and other
traffic control measures.
9.0i Require construction of barriers to mitigate
sound emissions where necessary or where feasible, and encourage use
of walls and berms to protect residential or other noise sensitive land
uses that are adjacent to major roads, commercial, or industrial areas.
9.0j Require the inclusion of noise mitigation
measures in the design of new roadway projects.
9.0k Ensure the effective enforcement of City,
State and federal noise levels by all appropriate City departments.
9.0l Adopt and enforce a new Community Noise Ordinance
to mitigate noise conflicts between adjacent land uses, to ensure that
City residents are not exposed to excessive noise levels from existing
and new stationary noise sources, and to educate the public regarding
noise issues.
A Community Noise Ordinance establishes noise limits, typical of
a quiet residential area, that can not be exceeded at the property line
of the noise-creating use. The types of noise to be controlled include
sources such as amplified sound, street sales, animals, construction
and demolition, vibration, powered model vehicles, emergency signaling
devices, power tools, air conditioning, and vehicles on private property.
9.0m Designate one agency or department in the
City to act as the noise control coordinator, to ensure the continued
operation of the City's noise enforcement efforts, and to establish
and maintain coordination among the City agencies involved in noise
abatement.
9.0n Ensure the effective enforcement of City,
State, and federal noise levels by all appropriate City departments,
and provide quick response to complaints and rapid abatement of noise
nuisances within the scope of the City's police power.
9.0o Establish noise guidelines for City purchasing
policy to take advantage of federal regulations and labeling requirements.
9.0p Coordinate with the California Occupational
Safety and Health Administration (Cal-OSHA) to provide information on
and enforcement of occupational noise requirements within the City.
9.0q Provide for continued evaluation of truck
movements in the City to provide effective separation from residential
or other noise sensitive land uses.
9.0r Encourage the enforcement of State Motor Vehicle
noise standards for cars, trucks, and motorcycles through coordination
with the California Highway Patrol and Redlands Police Department.
9.0s Require mitigation to ensure that indoor noise
levels for residential living spaces not exceed 45 dB LDN/CNEL due to
the combined effect of all exterior noise sources.
The Uniform Building Code (specifically, the California Administrative
Code, Title 24, Part 6, Division T25, Chapter 1, Subchapter 1, Article
4, Sections T25-28) requires that "Interior community noise levels (CNEL/LDN)
with windows closed, attributable to exterior sources shall not exceed
an annual CNEL or LDN of 45 dB in any habitable room." The code requires
that this standard be applied to all new hotels, motels, apartment houses
and dwellings other than detached single-family dwellings.
Policy 9-s sets the maximum acceptable interior noise level at
45 CNEL. The Noise Referral Zones (65 CNEL) delineate areas within which
tests to ensure compliance are to be required for new structures.
9.0t Require proposed commercial projects near
existing residential land use to demonstrate compliance with the Community
Noise Ordinance prior to approval of the project.
9.0u Require all new residential projects or replacement
dwellings to be constructed near existing sources of non-transportation
noise (including but not limited to commercial facilities or public
parks with sports activities) to demonstrate via an acoustical study
conducted by a Registered Engineer that the indoor noise levels will
be consistent with the limits contained in the Community Noise Ordinance.
9.0v Consider the following impacts as possibly
"significant":
- An increase in exposure of four or more dB if the resulting noise
level would exceed that described as clearly compatible for the affected
land use, as established in GP Table 9.1 and GP Table 9.2;
- Any increase of six dB or more, due to the potential for adverse
community response.
9.0w Limit hours for all construction or demolition
work where site-related noise is audible beyond the site boundary.
9.0x Work with Caltrans to establish sound walls
along freeways where appropriate.
9.0y Minimize impacts of loud trucks by requiring
that maximum noise levels due to single events be controlled to 50 dB
in bedrooms and 55 dB in other habitable spaces.
9.0z Coordinate with the San Bernardino International
Airport Authority to minimize potential noise impacts to the City of
Redlands which may result from overflights as specific airport operations
and flight patterns are established.
10.0 HUMAN SERVICES
ELEMENT Surveys for the Redlands 2000
report (1988) revealed a need for a coordinated effort to ensure equitable
distribution of human services and increase public awareness about the
availability of human services. As with the rest of California, Redlands'
population is becoming more diverse, the shares of old and young are increasing,
and there are fewer stay-at-home mothers. There continues to be an increase
in single-parent families and in teenage parents. These trends accentuate
the need for effective human services for all ages to maintain a healthy
community.
10.10 Human Services Coordination
Guiding Policies: Human Services Coordination
10.10a Establish a centralized organization to
coordinate and direct human services provided by the public and private
sectors and perform the functions listed in implementing policies below.
A coordinated effort is necessary in order to maintain or increase
the quality of human services without significantly increasing the tax
burden on City residents, ensure the equitable distribution of human
services and increase public awareness about the availability of human
services.
10.10b Establish guidelines for planning, coordinating
and evaluating current and proposed programs.
10.10c Support processes which ensure that those
who are most affected by human services programs are centrally involved
in the formation, implementation and evaluation of policies.
10.10d Advocate human rights and support services
in the community for individuals, families, and homeless people.
10.10e Provide a communications network for human
services agencies.
10.10f Assist community organizations in strengthening
the service delivery system and encourage cooperation among the agencies
to prevent unnecessary duplication of human services.
10.10g Maintain a human services directory.
10.10h Develop and maintain a community demographic
profile to identify changing needs in the community.
10.10i Educate the public about human services
needs and policies.
10.10j Develop a transportation network for health,
nutritional and recreational needs.
Policies related to transportation may be found in Section 5, Circulation.
Implementing Policies: Human Services Coordination
10.10k Evaluate and consider the creation of an
Office of Human Services and Relations.
10.10l Evaluate and consider the creation of a
Human Services Advisory Commission.
10.10m Actively pursue and utilize governmental
programs which address human services needs.
10.20 Family Needs
Guiding Policies: Family Needs
10.20a Ensure that the City will consider and respect
the impact that its plans, codes, regulations, and ordinances will have
on the family.
It is in the interest of the City to nurture the family unit and
to be aware of the effect of City policies on day care, housing, recreation,
health and schools.
10.20b Make the City a model for other employers
by maintaining personnel policies which support the family needs of
its employees.
Implementing Policies: Family Needs
10.20c Develop and adopt a family policy for the
City of Redlands.
10.20d Develop a plan for partnership with public
and private entities to ensure adequate family support programs and
recreational opportunities which are affordable and accessible.
10.30 Day Care
Guiding Policies: Day Care
10.30a Integrate day care needs for children and
frail elderly citizens in multigenerational settings into the planning
processes of the City.
10.30b Identify and seek sources of funding for
child and adult day care.
10.30c Assist the private sector in the development
and coordination of day care for mildly ill children, handicapped family
members, and dependent adults.
10.30d Assist the private sector in the development
and coordination of day care facilities which provide services on a
24-hour basis.
10.30e Facilitate the development and acquisition
of space for day care.
Implementing Policies: Day Care
10.30f Develop procedures which will expedite the
necessary approvals and permits required for construction of day care
facilities for children and frail elderly citizens.
10.30g Provide incentives to developers who include
day care in their plans.
10.30h Develop plans to ensure that new day care
centers are located in areas of the community where service is not currently
or adequately provided.
10.40 Recreation
Guiding Policy: Recreation
10.40a Maximize the availability of recreational
facilities and activities throughout the City.
- Maximize the availability of recreational facilities;
Implementing Policies: Recreation
10.40b Evaluate and strive to ensure that all areas
of the community have equal access to recreational facilities and activities.
10.40c Seek partnerships with schools and private
entities to provide more recreational opportunities for citizens.
10.40d Evaluate and consider expanding after-school
recreation programs.
10.40e Require that the recreational needs of children
and adults be addressed in development plans.
See related policies in Section 7.10, Parks and Recreational Open
Space.
10.50 Health
Guiding Policies: Health
10.50a Promote health programs for the prevention
of mental and physical illness.
10.50b Assist the private sector in developing
programs to help frail elderly people and the disabled to receive the
types of services that foster independence and integration into the
community.
Implementing Policies: Health
10.50c Establish and coordinate community-wide
education programs in the areas of substance abuse, sex education and
communicable diseases.
10.50d Coordinate efforts to expand free clinic
services and loaned personal medical equipment.
10.50e Support the provision of nutrition services
in the City.
10.50f Establish a plan to retrofit public facilities
to make them accessible to the disabled.
10.60 Education
Guiding Policies: Education
10.60a Develop and implement programs to assist
youth in making successful transitions to adulthood.
10.60b Improve and increase educational opportunities
for all citizens.
10.60c Utilize cable television services to the
greatest extent.
10.60d Support and cooperate with the Redlands
Unified School District and the University of Redlands.
See realted policies in Sections 4.91 and 4.92.
Implementing Policies: Education
10.60e Provide an emergency alert system and community
programming through the cable television system.
10.60f Encourage the cable television system to
provide mobile broadcast capability to cover municipal functions. City
Council meetings and other community events.
10.60g Expand library services in cooperation with
the Redlands Unified School District.
10.60h Coordinate and assist in the environmental
education program that teaches about recycling, hazardous waste, landfills,
anti-littering and water conservation.
10.60i Communicate with the Redlands Unified School
District to allow for an open and effective exchange of information.
Policies concerning Redlands Unified School District may be found
in Section 4.91.
11.0 ECONOMIC DEVELOPMENT
ELEMENT The Economic Development Element is a source of information
and a statement of public policy to aid citizens, business and industrial
firms, the Planning Commission, other agencies and the City staff in making
their recommendations for economic development. Further, it provides a
framework to assist the City Council in developing and adopting policies
and actions affecting the City's economy.
Business and industry, the major sources of jobs, personal income, and
tax revenues, perform vital roles in the health of any local economy.
A successful business economy can expand to meet the growing employment
needs of a region's population, and, through tax contributions, enables
local government to provide a wider range of public services.
City governmental policies can have important direct and indirect impacts
on business and industrial decisions and operations. Transportation facilities,
land use regulations, building codes, and environmental regulations are
a few areas which impact the business community. Because a healthy business
economy is essential to the quality of life in the City of Redlands, the
General Plan will attempt to set a framework where business and industry
can continue to profitably operate and expand, while minimizing any adverse
effects on the community.
The Economic Development Element is specifically concerned with the
creation of an overall strategy to identify development potentials that
will broaden and stabilize the City's economic base.
By including an Economic Development Element in a city's General Plan,
the city is in a position to regulate the type of future development envisioned
for the community. It also ensures that fiscal impact is and will be included
in a city's long-range policy setting relating to land use, public services,
population, and growth. Economic development plans cannot be separated
from the assets and values of the community and its citizens. Healthy
and quality economic development may well be the mechanism by which the
community goals become reality and by which the quality of life in Redlands
will be maintained or enhanced.
Given the average annual population rate (3.16% per year) at which the
City has been growing between 1980-1990, the economic future of the City
could be questionable due to diminished residential growth and the improvements
and City services provided by that type of development. It is essential,
therefore, that the City maintain an aggressive role in attracting new
businesses and industries, as well as retaining existing ones, that can
help to fill any potential economic void, while at the same time providing
local employment.
Studies indicate that currently some 40 to 50 percent of the workforce
commutes outside this area for employment. Bringing jobs closer to home
can mean improved air quality by reducing total vehicle miles traveled.
It has been established that people shop for 20 to 30 percent of their
needs in the near vicinity of their workplace. It is important, therefore
to expand Redlands' employment base and thereby secure a larger daytime
population in the City.
City policies on economic development deal with the needs of the existing
business community, efforts to attract new employers into the City and
actions needed to maintain an educated and skilled labor force to meet
industry needs.
Guiding Policies: Economic Development
11.0a Promote a climate conducive to economic growth
and rejuvenation to enhance employment and investment opportunities
without sacrificing environmental standards.
11.0b Seek varied, convenient, high quality office
and other commercial uses appropriate to Redlands to support the projected
population.
11.0c Adhere to sound development standards to
protect the investment of existing and future commercial and industrial
areas.
11.0d Encourage coordination and balance between
economic development and all other aspects of community life.
11.0e Attract business and industry by providing
a wide range of urban amenities and services throughout the City.
11.0f Establish the appropriate organizational
structure for fostering balanced economic development in the City of
Redlands.
Implementing Policies: Economic Development
11.0g Assist in the expansion and retention of existing
businesses and industries.
11.0h Encourage and attract specific types of businesses.
11.0i Anticipate the demand for commercial and
industrial growth and employ governmental mechanisms to maintain a choice
of sites, including large parcels, as an attraction to major employers.
11.0j Through cooperation and support, encourage
development of a labor force with skills to meet the needs of the area's
businesses and industries.
11.0k Promote redevelopment and rehabilitation
of older commercial and industrial areas to make them more efficient,
accessible, aesthetically appealing, and economically viable.
11.0l Encourage the location of commercial centers
according to function and scale of the particular development so that
centers of different scales complement one another and each is accessible
to the primary market it is designed to serve.
11.0m Discourage independent commercial development
extending along street frontages characterized by multiple curb cuts,
proliferation of free-standing signs, congested traffic movement, and
poor design features.
11.0n Strengthen and coordinate the City's economic
development information and share this information within the Inland
Empire as part of an enhanced effort to improve the competitive positions
of both the City and the region.
Industrial and business locational decisions are based in large
part on information concerning individual sites (zoning, access, development
process, utilities), and the region (labor force, housing, schools,
amenities). To compete with other metropolitan areas, the region needs
an accurate and coordinated data base to provide this information.
11.0o Support and assist the long-term development
of Redlands Airport and promote complementary land uses surrounding
the airport.
11.0p Support design and development of a transportation
system to service the business and industrial needs of the Planning
Area in order to minimize congestion and circuitous travel.
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